First, I'd like to know where the Horde and Alliance mall/base is.
Like, if the Horde base is at Thunderlord Stronghold and the Alliance base is at Sylvanaar the the bridge in between the two could contain a small structure with a flag. If the flag is captured, then the base belongs to that faction. At the base players can grab quests or buy items that they can only get from this base. In their respective malls/bases, players will be given quests to recapture the base, kill enemy guards protecting the base, or kill players. These quests will unlock rewards for players.
~Zuty